Bookkeeping Business Foundations eCourse lays the foundation for your business over four weeks. Our program follows our Bookkeeping Business Plan framework and delves deeply into the areas related to you growing or optimising your business:
Unit 1: Discovering Your Business Purpose (Why)
Discover why you're in business and uncover your Business Story (where you've come from), your Vision (where you're heading) and your Mission (how you plan to get there).
Unit 2: Identifying your Niche and Ideal Client (Who)
Delve into the values which drive and motivate you and learn to clearly articulate your Ideal Client's Problems and demonstrate how your Solutions help them.
Unit 3: Communicating Your Marketing Message (What)
Develop your Branding to prepare for Marketing with your Value/Unique Selling Proposition, business Tagline, and create your introductory pitch.
Unit 4: Strategising Your Marketing Approach (How)
During this session, you'll tie it all together into your marketing strategy. You'll discover which Marketing Activities will reach your ideal client. By the end of this session, you'll be ready to develop your first 'Savvy' Marketing Campaign.